Saloon management Case Study Example | Topics and Well Written Essays - 3250 words

Saloon management - Case Study Example Marketing has also been defined as the process of "planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create relationships which satisfy consumer and business objectives" (Boone, 2008, p.7). This recognises marketing as a rather complex series of activities which ultimately decide the entire direction which an organisation takes in order to become profitable or ensure high sales volumes of their products. For example, the saloon will need to consider how best to price the musical events in a way that is competitive with other companies offering nightly musical acts as well as satisfying what consumers would actually be willing to pay for these events. Creating relationships is another key factor of marketing which should be explored, especially for a saloon owner/manager because the business will rely on a great deal of return customers in order to be successful. Therefore, as part of marketing, the business leaders should consider the attitude of staff who tend bar or serve clients as part of the wait staff, as this is part of quality customer service which will determine whether many customers feel that the saloon gives them a good experience. With all of the above having been said, marketing is a complicated process which involves budgeting, people management, having a focus toward satisfying both the business goals and the consumer goals, and also ensuring that a quality product or service is delivered to the best of the business' ability. Marketing considers how best to get the product to the right customer markets and what type of message should be associated with product in order to build awareness and interest; and perhaps even long-term product loyalty if successful. Marketing and the Organisation Marketing within the saloon consists of first understanding what customers in the local region would actually be looking for when deciding on entertainment locations. Murphy's Saloon will provide regular live musical group entertainment, a small-scale restaurant environment with a limited menu, alcoholic beverages, and certain tournaments such as billiards. However, in relation to organisation, the saloon must consider certain budget issues and determine how much money the owner really maintains (capital) prior to laying out a marketing strategy. Costs, from the organisational perspective, are significant considerations as they will decide how much of the business' profit should be applied to promotion and advertisement and how much the saloon owner can actually afford. This is why having a solid marketing strategy is so vital because it recognises projected costs of marketing as well as the actual costs of historical marketing in order to give a better picture of financial capabili ties and how to use different mediums in order to get messages across to potential customers about the saloon and its activities. Two marketing professionals flatly offer that product is "the single

1.Compare and contrast two perspectives on the idea that commercial Assignment

1.Compare and contrast two perspectives on the idea that commercial mass media provide a marketplace of ideas - Assignment Example rence is that, in a neoliberal society, in addition to the dominant elite controlling the message, there is also a message to the mass audience that the neoliberal tenants – that deregulation, private enterprise and low taxes are all good, as are income and wealth disparities – are the tenants that should be present in society. In contrast, the opposite views, the progressive views, that higher taxes should be pursued, government should be expanded, wealth should be more evenly distributed, and businesses should be firmly regulated, are all beliefs which would presumably harm the free market system and the corporations that make up the free market system, therefore these are the tenants which are disparaged in a neoliberal society. At any rate, under either of these ideas, there is not a free exchange of ideas, because the messages are so controlled by dominant forces. This essay will examine the two schools of thought – political economists and neoliberals †“ and show how each of these schools of thought leads to a mass media that does not disseminate ideas so much as it creates propaganda for the ruling elite. Political economists, according to Brenkman (1979) are in line with Karl Marx, as his critique of the bourgeois economy was known as political economy. The basis for Marxism, at least in the classical sense, is that the economic base determines everything else that occurs in the superstructure of the social, political and intellectual consciousness of a given society. Thus, the culture industries, including commercial media, would be examined in this light, in terms of the economic determinations. This would mean that the media and the messages that are disseminated throughout a society are determined by the economic base of the organization that produces them (Chandler). The political economist looks at large economic structural forces, and how the mass media is associated with this (Havens et al., 2009). Thus, for example, in a very crass way, Fox